Manifesto

Generous & demanding, A.M.A is a young indie brand whose ambition is to make everyday groove by adding an extra sparkle to luxury beauty.

Driven by excellence, we carefully craft products with arty and uninhibited edges that contribute to the French tradition of Art, Beauty & Taste.

With over 10 years of experience working for Lancôme, I've developed my love for fragrances and learned product excellence. I also discovered the world-leading French beauty eco-system while meeting so many passionate and stimulating souls.

Having travelled extensively, both for leisure and business, I’ve actively picked up various musical genres, languages and culinary styles. However, at the end of the day, I'm still as French as they come. Raised in Paris on a houseboat with views on the Eiffel Tower and Alexandre III bridge, I strive to celebrate the beauty of the City of Lights and its lifestyle.

Singing and playing the guitar, listening to all kinds of grooves, everyday I experience that not many things move me like music. And I know "I'm not the only one" 🎶.

Blending Perfumes & Music became obvious, A.M.A a reality. We're lucky enough to have the world's finest perfumers embark on this journey with us.

Products made in France & designed with passion in Paris,

Tanguy Le Baud

 Founder