Manifesto

A.M.A was created as the brand I would have loved to shop and work for.

Our ambition is to make everyday groove by bringing arty and uninhibited edges to luxury beauty. Driven by excellence, we carefully craft products that add an extra sparkle to our everyday lives and strive to contribute to the French tradition of art, beauty and taste.

With over 10 years of experience working at Lancôme and Kiehl's, I've learned product excellence. I also discovered the world-leading French beauty eco-system while meeting so many passionate and stimulating souls!

Having traveled extensively, both for leisure and business, I've discovered and learned musical genres, languages and culinary styles. However, at the end of the day, I'm still as French as they come. Raised in Paris on a house boat with views on the Eiffel Tower and Alexandre III bridge, I strive to celebrate the beauty of the City of Lights and its lifestyle.

Singing, dancing and listening to all kinds of grooves, I've experienced that not many things move me like music and I know "I'm not the only one" 🎶.

Blending music and beauty, starting with perfume as another purveyor of great emotions, became obvious and we're lucky enough to have the world's finest perfumers embark on this journey with us.

Designed with passion in Paris, made in France.

For you,

Tanguy Le Baud

Founder